Shape: Healthy Eating Journal, developed by TheFabulous, is a lifestyle application designed to assist users in making healthier food choices and fostering a positive relationship with food. The app serves as a nutrition coach, guiding users to incorporate more nutritious foods into their diets and become more mindful of their eating habits. Shape focuses on integrative health and nutrition, emphasizing the connection between physical health, mental well-being, and dietary choices. Users can track their food intake using the in-app food journal, identify patterns, and make informed decisions to support their overall well-being.

Shape offers coaching series covering topics like stress eating management and gratitude for food, along with step-by-step journeys to establish healthy habits. The app encourages users to move towards a holistic approach to health by nurturing themselves through mindful eating, self-compassion, and daily movement. With a premium add-on option for personalized coaching services, Shape aims to empower users to make sustainable changes towards better health.