Easy Insight manages your data and puts it into visualisations that make your data easier to understand. The tool does a certain degree of analysis and number crunching for you, but it is only as sophisticated as the mathematical formulas that you plug into it. In that sense, since it is so wide open for customisation, it may be useful for many types of business. The downside is that as a broad-use tool it doesn't offer the type of specialisation that some online businesses and some logistics companies may require. It is also unsuitable for programming companies, but may be suitable for smaller businesses that are transitioning into big data. The visualisations range from scatter graphs and simple pie charts to data charts and process diagrams. If you are in that transitional phase where your data isn't large enough to be considered big data, but where your current amount of data is becoming difficult to understand or analyse, then Easy Insight may be the tool for you.