Segment is a data tracking and collection tool that allows you to funnel information from one collection point to various processing and analytic tools. This tool processes information so that it may be directed to a wide range of tools. In lay terms, it converts information into a universal language so that the data may be passed on to and used by other tools.

Track your data once and send it to your other tools

Segment is often used to track customer information. It tracks customers at every touch point and then sends the information on to your other tools where the data may be analysed and evaluated. You may send the data to mobile apps, to web software, to your server tools and to your cloud apps. The data may be passed on to your email account, to your analytics tools, to your help desk, your attribution tools or even to your warehouse software. This data tool is able to pass information on to over 200 destinations, and it is able to pull it from over 200 sources. It gives you a lot of power over your data.

Personalise your campaigns with your own tools

Segment actually gives you more campaign options. For example, you may have a distinct set of tools in mind for your next campaign or reorganization, but the tools may not be compatible because of how they input and output data. If you use this data tracking and processing tool, then you may be able to use all the tools you had in mind without hindrance or data conversion problems.