Swayy is a service dedicated to helping users find best content online under specific categories, and makes it easier to share them on social media websites. It has a huge community, with more than 60,000 members. Swayy was initially launched by four aspiring individuals in 2012. After a couple of years, it joined hands with SimilarWeb, which builds competitive intelligence tools for marketers. Under SimilarWeb, Swavyy still continues to focus on analysing data and making sensible products. The company had a dedicated app in the past. After being acquired by SimilarWeb, the app ceases to exist.