Живая Вода is a lifestyle application developed by Alivewater Company ltd. This free app allows users to find the nearest water vending machine, pay for the water through the app, and even leave feedback on the quality of the water. With a mission to "Buy water, not bottles. Save the planet", the app promotes the use of reusable containers to reduce plastic waste. The water vending machines are available in 317 cities and towns, with over 10,000 locations across Russia.

The water vending machines use an efficient 8-step purification process that removes impurities, adds minerals and salts, and ozonates the water to produce clean and healthy drinking water. Users can customize the mineralization level to their liking. The app also allows users to monitor their family's drinking habits and earn bonus points for purchases, which can be used for cashback rewards.