Who Targets Me is a browser extension designed for Firefox that allows users to track political advertisements targeted at them on social media platforms, primarily Facebook. The tool aims to shed light on how political campaigns utilize targeted ads to influence voter behavior, contributing to a broader understanding of political advertising in the digital age. Users can create an anonymous profile and will receive insights into the political ads they encounter, including details about the parties and groups behind these ads, and the frequency of ads in their area.

Launched in 2017 in the UK, Who Targets Me has expanded its reach to over 20 countries, providing users with a unique opportunity to participate in research partnerships that promote transparency in political advertising. The extension captures Facebook ads and their targeting criteria, while ensuring user privacy by not collecting personal information. This initiative aims to foster a more informed electorate and encourage accountability among political advertisers.