Who Targets Me is a free browser extension available on Chrome that aims to shed light on how individuals are targeted by political campaigns through digital advertising. With the increasing use of misleading and divisive ads in today's political landscape, this extension provides a way for users to contribute to a crowdsourced library of political ads.

By installing the Who Targets Me extension, users gain access to a comprehensive record of the political ads they are targeted with and the reasons behind the targeting. The extension also provides data on which parties and groups are targeting users the most, as well as information on the level of targeting in their district.

One of the key goals of Who Targets Me is to track how campaigns utilize Big Tech platforms to privately target voters. By collecting this data, the extension aims to contribute to the reform of political practices and foster transparency in the democratic process.

Who Targets Me has been successfully launched in the UK in 2017 and has since expanded to over 20 countries worldwide. The project has garnered attention from reputable news sources such as the BBC, New York Times, and CNN.

To use Who Targets Me, simply install the browser extension and create an anonymous profile by providing your age, location, gender, and political leaning. Users can also choose to participate in research partnerships if desired. The extension captures Facebook ads, their content, and targeting, while ensuring that no personal information or details about your Facebook account are collected.

With Who Targets Me, users can take control of their online political experience, gain insights into the ads that target them, and contribute to a more transparent and fair democratic process.