Whatagraph is a website analysis tool that captures important information about the performance of your site and turns it into a series of easy-to-read graphs. Users can customise reports to focus on specific metrics and send them automatically to selected recipients, keeping site teams or owners up-to-date with the latest performance of a given site. Whatagraph allows users to customise the colour, logo and appearance of reports, giving the generated reports a branded, professional appearance. Although there is a basic free plan, many of Whatagraph's features are available only in its range of paid plans.