Vitality MX is a lifestyle app developed by BBVA exclusively for users who purchase a BBVA life insurance policy. Once you have bought your policy, you will receive an email with the information to activate the wellness program. The app aims to help users evaluate their overall health, including mental and physical well-being, nutrition, and motivation.

One of the app's key features is the Vitality Health Review, which provides users with an age that reflects their health status compared to their actual age. Additionally, users can track their medical measurements, such as blood pressure, BMI, glucose level, and cholesterol, and automatically earn points for doing so. These points can be redeemed for rewards.

Vitality MX also encourages users to engage in physical activities to improve their health, such as exercising with measurable standards, working out at the gym, or participating in sporting events. These activities can also earn users points, which can be redeemed for rewards like gift cards or discounted Fitbit devices. The app aims to help users enjoy a healthy lifestyle and make it a habit.