Traffic is a powerful analytics reporting tool designed specifically for WordPress, enabling users to analyze all inbound and outbound API calls made to their site. It provides detailed insights into key performance indicators (KPIs) such as the number of calls, data volume, server error rates, and more. Additionally, it offers insights into domains, subdomains, endpoints, HTTP codes, protocols, and geographical distribution of traffic.

This plugin supports multisite report delegation and includes WP-CLI commands for displaying API calls and managing settings directly from the console. Traffic is part of the PerfOps One suite, which consists of free and open-source WordPress plugins focused on observability and performance. As a free tool, it integrates various other open-source works, making it a versatile choice for users looking to enhance their site's analytics capabilities.