Simple Soulful by Shilpa Shetty is a lifestyle app that provides users with a holistic approach to yoga, fitness, meditation, nutrition, and mental wellness. The app is powered by Artificial Intelligence (AI) Technology and offers a unique feature that allows users to track every posture and form with their device camera. Simple Soulful has won several awards, including the Google Play Best Apps for 2019 in the Personal Growth category and User's Choice App Nominee (Top 10).

The app comes with Yoga, Exercise, Dance, and Diet Plans designed by celebrity experts like Luke Coutinho (Lifestyle Coach), Raj Panigrahi (Yoga Expert), and Vinod Channa (Fitness Trainer). The programs cover everything from Yoga, Meditation, Workout Exercises, Pilates, HIIT, Dance Workouts, Nutrition, and Diet Plans. Unique features include 70+ goal-based programs that are designed by celebrity experts and performed by Shilpa Shetty herself, quick and easy home workouts that can be performed anywhere, anytime, daily diet plans by a celebrity nutritionist, and various tasty and healthy recipes to choose from.