Scratch启蒙 is an entry-level programming language that introduces young children (ages 5-7) to the world of coding. The core concept of Scratch启蒙 is based on contextual programming, drawing inspiration from the scientific and storytelling materials found in children's books. With this app, kids can create interactive stories and games by using graphical programming blocks to make characters move, jump, dance, and sing. They can also use the built-in drawing editor to create their own characters, record their voices using the microphone, and even add their own photos using the camera. Finally, they can combine these blocks to bring their characters to life.

Scratch启蒙 takes its inspiration from Scratch, a popular programming language used by millions of young people worldwide (ages 8 and above). However, Scratch启蒙 has redesigned its user interface and programming language to make it more suitable for young children, with a focus on aligning its features with their cognitive, personal, social, and emotional development.

Coding, or computer programming, is an essential skill for the new generation, just like writing helps organize thoughts and express ideas. In the past, programming was difficult to popularize, but Scratch启蒙 believes that everyone should have the ability to code, just like writing.