PLAY NOW is an innovative app designed for iPhone users, enabling seamless access to a wide range of TV channels, movies, and on-demand content. With support for up to five devices, users can enjoy over 90 TV channels and the convenience of watching programs up to seven days after their original airing. The app also offers features like cloud recording, allowing users to save videos for later viewing, and the 'follow me content' feature that lets users continue watching on different devices without interruption.

Additional functionalities include setting reminders for upcoming shows, access to a rich library of films and series, and the ability to share interesting content with friends. The application automatically logs in when connected to the Play network, and usage does not affect data limits for Play subscribers. Overall, PLAY NOW provides a robust platform for entertainment on the go.