The PLAY NOW application offers a robust streaming experience, allowing users to watch over 90 TV channels and access a vast library of movies, series, and programs on demand. Designed for Android devices, the app supports seamless viewing across multiple platforms, including smartphones, tablets, and computers via a web browser. Users can enjoy features such as cloud video recording, the ability to start shows from the beginning, and reminders for upcoming programs.

With the option to authorize up to five devices, PLAY NOW ensures flexibility for users to watch their favorite content anytime, anywhere. The service allows access to programming for up to seven days after airing, and the innovative 'follow me content' feature enables users to continue watching on different devices. Automatic login for Play network users and the fact that streaming does not consume data from their GB package further enhance the convenience of this multimedia application.