Nothing Strange Here invites players into the charming town of Larcenest Gap, where every choice shapes the narrative and the environment. As a new journalist, players engage with quirky locals and embark on strange quests that allow them to use their camera to capture unique moments. The game emphasizes player agency, enabling them to publish articles that influence the town's dynamics and the reactions of its inhabitants, leading to cozy, humorous, or mysterious outcomes. Collecting achievements and stickers adds a creative layer, allowing players to build a personalized scrapbook filled with their adventures.

The open-world design encourages exploration, with handcrafted areas featuring mysterious forests and lively streets. Players can uncover hidden secrets and interact with various characters, all while solving bizarre problems that extend beyond their journalistic duties. As time passes in the game, players will notice changes in the world, with certain events and characters appearing only during specific times, adding depth and intrigue to the gameplay.