"New Affirmation of the Day" is a lifestyle app available on iPhone that introduces the first affirmation app with CBT practices from licensed psychotherapists. With over 300 daily affirmations focusing on self-love and confidence, the app aims to combat negative thoughts effectively. Users can also personalize content through polls and access science-backed practices rooted in Cognitive Behavioral Therapy, all approved by US licensed psychotherapists.

The app educates users on coping mechanisms in an engaging manner, helps strengthen psychological resilience, and emphasizes the importance of seeking timely medical advice to prevent severe mental disorders. Additionally, it contributes to raising awareness and reducing the stigma surrounding mental health issues.