南海放送アプリ is an original communication app developed by 南海放送, the television and radio station in Ehime Prefecture, Japan. The app aims to bring the people of Ehime closer to 南海放送 and establish a stronger bond of trust. It offers a variety of features divided into four categories: "Send & Apply," "Learn," "Watch & Listen," and "Enjoy."

In the "Send & Apply" category, users can easily submit videos and photos taken on their smartphones, which may be featured on the evening news program or other shows. They can also send messages to the programs, share their opinions, and participate in various giveaways and ticket promotions.

The "Learn" category provides users with local news and weather information, allowing them to customize the weather forecast for their specific region. The app also sends push notifications for breaking news, weather alerts, and earthquake intensity information.

In the "Watch & Listen" category, users can easily access 南海放送's official YouTube channel, Hulu, and radiko. They can also find information about the station's television and radio programs, including program schedules.

Lastly, the "Enjoy" category offers a weekly horoscope with lucky colors and items to add some fun to users' lives.

The 南海放送アプリ is a comprehensive communication tool that allows users to connect with 南海放送 and stay updated with the latest news, weather, and program information in Ehime Prefecture.