What is Ipsos MediaLink?

Ipsos MediaLink is a research app for market, social, and behavioral research. It is used by researchers for collecting data and creating reports, and by marketing and business development teams for creating digital content. 

MediaLink allows researchers to measure how people use and interact with the internet and other media. 

The app works on smartphones and tablets, and you can download it for free on iOS and Android.

How does MediaLink work?

The MediaLink app works in the background, passively, on your smartphone or tablet. It collects information about how you use the internet and other media and allows you to share this information with your research team. 

MediaLink allows researchers to analyze the app and web usage on this device as part of an opt-in market research panel.