Maverick is an AI-powered service that provides users with the ability to create personalized videos from a single recording. The service works by taking a recording of a business owner or similar party saying thank you to a customer and then altering it for different customers in a way that looks authentic.

The service works by altering the initial video footage. To do so, it makes use of AI technology that can realistically change faces, like DeepFaceLab, and technology that can create realistic voices, such as WellSaid.

Easily create personal video messages

The intended use of Maverick is to create personalized video messages where the message remains the same, but the recipient is mentioned. This could be a video of the owner of a company saying, "Hello, James. Thank you for purchasing a product from us!". Using Maverick, "James" would be replaced with the name of the customer.

Natural text and facial movements

The platform produces convincingly natural-sounding voices and facial movements that, for the most part, are indistinguishable from the real thing. Certainly, they are not obvious at a glance. The process is simple enough, with the user just being required to create one recording that the platform can then use to make all future video messages.

A useful tool for driving engagement

For businesses, especially online retailers, Maverick can be a useful tool to drive more engagement and encourage repeat visits. It should be noted that the service is quite limited. This is because it only changes the part of the video that says the recipient's name, but the changes do look natural and convincing.