Vivu.ai is a web-based AI video generator and editor designed to transform raw footage into polished video content efficiently. This subscription-based service caters to marketing teams by automating the editing process, allowing for the creation of multiple video variants from brief inputs and existing footage. It simplifies the journey from raw material to published video, ensuring that teams can produce authentic content without extensive manual re-editing.

The platform intelligently analyzes footage to identify key moments and generates various hooks, creating cutdowns in different lengths (6s, 15s, 30s). It also drafts captions and on-screen text, formats videos for various platforms, and consolidates the review process in one workspace. This eliminates the chaos of exporting and re-editing, enabling teams to ship approved video variants directly to ad platforms seamlessly.