KEI - Khushali ke Pehchaan Aap ke Pump Ki Jaan is a loyalty program app designed for electricians. Developed by Nexxt Step Up P LTD, the app offers electricians an opportunity to earn, accumulate and redeem points against their purchases. The app requires registration, which is mandatory for redeeming rewards.

The loyalty program encourages electricians to participate more by offering higher rewards for increasing levels of participation. Each electrician can monitor their progress to the next level of the loyalty tier. KEI - Khushali ke Pehchaan Aap ke Pump Ki Jaan is a free app available on Android devices. This app falls under the Business & Productivity category.