Камбалл is a loyalty program developed by WHITE SOFT OOO for the residents of Kamchatka Region. This initiative project aims to create a digital platform for social services in the region. Similar to commercial loyalty programs, Камбалл rewards users for their daily physical activity.

By walking 10,000 steps every day, users can earn their first bonus points. The program is integrated with the "Health" app to accurately track users' activity levels. The main component of the project is a mobile application that offers various features such as a personal profile, information about events and promotions in Kamchatka, the ability to sign up for them, and mark attendance.

Participants can earn and accumulate social points by participating in activities and programs. These points can be exchanged for goods, services, and work. The app continuously evolves in terms of functionality and expands its catalog of offers and promotions available for social points.

The creation of this digital platform for social services aims to simplify the launch of different initiatives while providing citizens with additional rewards for their participation. Additionally, there are plans to integrate the mobile app with discount programs offered by popular retail chains, allowing users to access discounts, bonuses, and offers through a single application.