Immortal Clan: Grandmastery is a free-to-play simulation and management game set in a captivating Eastern fantasy world. Players assume the role of a founding master tasked with building a sect from the ground up. The game emphasizes recruitment and management, allowing players to assign disciples to various tasks such as planting, mining, and crafting, all while guiding them through their cultivation journey. With a unique disciple system, each character brings individual traits and potential, contributing to the sect's growth and success.

The gameplay features a rich narrative influenced by traditional xiuxian themes, where players navigate a world filled with rival sects and mysterious forces. The cultivation process is highly customizable, offering players the freedom to choose their disciples' paths, whether they follow the righteous or the demonic routes. The Impartation system further enhances the experience by allowing disciples to learn new techniques without losing progress, making it an engaging and accessible adventure for fans of the genre.