IDOL is a new premium clothing, footwear, and accessories brand inspired by the energy and spirit of big cities, dynamic lifestyles, and people striving for success. It offers a well-curated wardrobe for different occasions, combining basic essentials with accent collections made from premium fabrics, carefully crafted cuts, and special attention to details such as hardware, accessories, and seams. The clothing exudes confidence and is based on core values of energy, leadership, success, and vitality.

The IDOL app provides a comfortable shopping experience with its user-friendly features. It offers quick registration, convenient filters in the catalog to search by delivery method and store availability, and a favorites functionality to save desired items. Users can also check the availability of specific products in stores and subscribe to receive notifications when out-of-stock items are back in stock. The app also provides ready-made outfits and styling recommendations from a stylist, as well as lookbooks showcasing new collections and the ability to be the first to know about their availability.