i百联 is a comprehensive shopping and lifestyle app that integrates physical stores such as department stores, supermarkets, outlets, and an online mall, offering a one-stop shopping experience. It provides services like in-store pickup, home delivery, smart parking, self-checkout, recharge and bill payment, points redemption, and sharing incentives, aiming to create a convenient and efficient quality lifestyle for users.

The app features a wide range of products including beauty, electronics, food, home goods, cleaning supplies, and baby products, with many items available from official brand counters, ensuring quality and authenticity. Users can also enjoy the "百联到家" service for quick home delivery of supermarket goods and "奥莱代购" for purchasing outlet products online and receiving home delivery, along with the convenience of mobile self-checkout and smart parking payment for a seamless shopping experience.