Frame Up - Cinema Viewfinder is a multimedia app designed specifically for professional filmmakers, transforming an iPhone into a powerful director's viewfinder. It allows users to visualize and create shots with customizable controls, simulating various lens and sensor combinations. The app features aspect ratio overlays that help monitor the final image composition, and users can save frames with essential metadata for collaboration.

The app boasts a full-screen viewfinder experience, ensuring a distraction-free environment for lining up shots. Users can capture stills with a double tap or via iPhone 16's Capture Control, and the library of supported cameras is regularly updated. Frame Up is user-friendly, enabling navigation through swipes and gestures while providing quick access to customizable settings. The base version is fully functional, catering to students and budget filmmakers, while a pro upgrade offers additional features.