Fertile Affirmations is a mindfulness-based wellness app designed to help people struggling through fertility challenges or losses, postpartum anxiety or depression, or seeking a peaceful pregnancy. This app utilizes the power of affirmations to reframe negative thoughts and promote a positive mindset. The app features affirmations for various stages of family building, including pregnancy, adoption, and assisted reproductive technology. Developed by Windy Ezzell, a licensed clinical mental health counselor in Wilmington, North Carolina, the app offers a collection of cards with affirmations, and users can even create their own. The app is available for Android and comes with a full version license. A portion of the proceeds from the app is donated to charities for maternal mental health, family building, and child abuse prevention.