Feed Safe is a free iPhone application developed by Reach Health Promotion Innovations Pty Ltd. It falls under the lifestyle category, specifically Health & Fitness. This app provides breastfeeding mothers with the best advice from Australia's most trusted source of breastfeeding information, the Australian Breastfeeding Association. It was developed in consultation with researchers from Curtin University, Western Australia, and is based on up-to-date research and official Australian health recommendations.

The main features of Feed Safe include understanding the official guidelines and how alcohol affects breastmilk. It helps mothers calculate the time till there should be no alcohol in their breastmilk, based on their height and weight. Additionally, the app provides a handy standard drink guide for easy reference. Lastly, it offers contact details for breastfeeding information services, allowing mothers to easily reach out for support and assistance.

With its user-friendly interface and reliable information, Feed Safe is a valuable tool for breastfeeding mothers who want to make informed choices regarding alcohol consumption while breastfeeding. It provides peace of mind and empowers mothers to navigate this topic confidently.