Consent-O-Matic is an add-on designed to simplify the handling of cookie consent pop-ups on websites. Developed by Aarhus University, this free tool aims to address the complexity and potential manipulation associated with these pop-ups. By setting your preferences once, Consent-O-Matic takes care of responding to consent requests automatically, ensuring you are not coerced into agreeing to tracking.

The add-on, created by privacy researchers at Aarhus University in Denmark, streamlines the process by categorizing data processing purposes into 5 toggleable options. With a focus on upholding the EU's General Data Protection Regulation (GDPR), Consent-O-Matic offers users a more privacy-conscious approach to managing online tracking consent.