Branded is a free iPhone application designed for social networking and communication, focusing on enhancing the shopping experience. It allows users to discover products through content created by real people within their social circles. The platform emphasizes a fresh approach to finding and purchasing items, making it easier to connect with trends and styles.

The app creates a personalized shopping profile that inspires users by showcasing various looks and products. By leveraging social connections, Branded transforms the shopping journey into an interactive and engaging experience, encouraging users to explore and make informed decisions based on the insights shared by those they know and follow on social media.