The BMW Museum app offers a personalized museum tour experience. Since February 2016, users have been able to fulfill their wish to visit the BMW Museum with this new app. By using this application, users can delve deeper into the company's history and product highlights, enhancing their experience when visiting the museum. As you explore the exhibition halls in your preferred order, the app serves as your companion, providing in-depth explanations of the museum's various areas and exhibitions. Users can choose to listen to the guided tour in voice format or read information in multiple languages.

The BMW Museum app allows users to explore various aspects, themes, and eras of the brand's history, providing insights into every detail. Users can also use the app as a guide while visiting different venues within the museum in their preferred order. Descriptions of each exhibition are available in voice format, similar to traditional museum audio guides. Additionally, streaming content can be read in text format with accompanying images of the exhibition, allowing users to have a comprehensive view on their devices. An interactive map is also provided for efficient navigation between different areas.