2MOOD is a lifestyle shopping application available on iPhone that focuses on trendy clothing and accessories. Established in 2017, the app offers a curated selection of capsule collections, ensuring each item complements the others. Users can explore a weekly updated catalog of fashion items, subscribe to favorite models, and receive notifications when new items are available for purchase. The app also provides options to order items exclusively available in stores, with delivery or pickup choices tailored to user preferences.

The app supports orders across Russia, Kazakhstan, and Belarus, offering multiple delivery methods, including courier, mail, and pickup options. Users can choose convenient payment methods, including cash on delivery or online payment, with additional discounts for in-app purchases. The loyalty program enables users to earn cashback and use points for up to 99% of their purchases. Users can track orders, review purchase history, and monitor loyalty points in their personal account, with customer support available daily.