2MOOD is a free Android application that offers a unique shopping experience for clothing and accessories. Launched in 2017, the app features a curated collection of capsule wardrobes where each item complements the others. Users can explore weekly updates with trendy new arrivals, and can subscribe to notifications for items from upcoming collections. The app also allows orders for in-store exclusive items with options for delivery or pickup.

The app provides flexible delivery options across Russia, Kazakhstan, and Belarus, including courier service, postal delivery, and self-pickup, with free shipping on orders over 5000 rubles. Payment methods include cash on delivery or online payment, with discounts available for in-app payments. The loyalty program rewards users with cashback and points redeemable for purchases, while the account section allows tracking of orders and purchase history.