Zithara is an app-based platform for customers to save while shopping. It provides them with an easy and convenient way to earn rewards from their everyday shopping. This is done by the customers simply by downloading the app and making payments through any UPI (Unified Payments Interface) enabled on their smartphone. The customers can save these rewards on their digital wallets and can use them to shop for anything from anywhere anytime.

Zithara supports payments from various payment methods like debit, credit, and cash on delivery. It is a unified payment platform that facilitates transactions from multiple merchants. The customer can choose from the various rewards available, select the amount, and redeem the same through the digital wallet. 

The app will also help customers to connect with their favorite merchants through a simple dialogue that lets them chat, call, or simply write a nice review. This can be redeemed in the form of a voucher, coupon, or e-gift card from the merchant.