"竹马胭脂铺" is a game where players simulate managing a beauty shop in ancient times. Players take on the role of a female protagonist who arrives in Zhuma County as a novice shopkeeper to develop the cosmetics business, aiming to expand and thrive. Along the way, players also get to meet the locals of Zhuma County, interact with scholars and literati, and experience a light-hearted and humorous daily life in the market.

The game offers a unique blend of business simulation and cultural immersion, allowing players to delve into the world of ancient beauty shops and engage with a variety of characters while growing their business in a quaint setting.