A mobile ad network is a type of online advertising network that uses mobile devices to display online ads and promote web sites. Some mobile ad networks are free, but others require users to purchase advertising credits in order to view advertisements and promote web sites. The process of generating revenue from mobile advertising is known as demand-side platform, and an example is ad networks that use a combination of a real-time bidding system with a manual process to auction and distribute advertisements. In this case, advertisements are delivered to the users who are actively viewing them.

The ad network that uses the real-time bidding process is known as a real-time bidding ad network, which offers an online interface that allows users to view advertisements and promote web sites. The online interface also offers tools that allow the users to search for ads and promote web sites.

The YourAdvalue extension tries to detect and report how much the users cost for the advertisers, based on the ads that the user receives in real time.