乡村爱情之经营人生 is a multiplayer online mobile game that combines the popular rural love theme with simulation gameplay. Players assume the role of young returnees who embark on entrepreneurial ventures in the context of rural revitalization. The game allows players to create meaningful businesses while leading the villagers of Xiangyashan towards a prosperous future.

The game features immersive gameplay that replicates characters from the beloved TV series, providing a rich experience of Northeast rural life. Players can interact with friends, engage in live-streaming sales, and participate in a unique banquet system that fosters social connections. Additionally, players can form cooperatives to collaboratively manage resources and tackle challenges, promoting teamwork and friendship among participants.