"惜食魔法袋" is a social enterprise dedicated to eliminating food waste and promoting the values of cherishing food with zero waste. The platform addresses the issue of excess food wastage in various industries like supermarkets, bakeries, restaurants, fruits and vegetables, snacks, beverages, and more. By offering innovative solutions, businesses can list excess food items in "magic bags" on the platform for users to purchase at significant discounts. This collaborative effort between users, the platform, and businesses aims to achieve zero waste, promote eco-friendly living, and support a low-carbon lifestyle.

The team behind "惜食" embodies long-term thinking, with over a decade of experience in entrepreneurship, management, technology, product development, operations, marketing, and business. They are passionate about local living and have a network of expert advisors in areas such as public welfare, strategy, food, retail, and media. Together, they drive the mission of "惜食" to become a social enterprise that values food conservation, environmental protection, profitability, and corporate social responsibility, promoting energy efficiency, low carbon footprint, and environmental sustainability.