The World Wildlife Fund (WWF) is an international conservation organisation that works to protect wildlife and nature, ensuring that the resources we use and the places we visit remain healthy and wildlife free. The World Wildlife Fund helps local communities work together with governments, the private sector and others to implement policies that protect and restore nature.

The World Wildlife Fund’s global programs focus on stopping the destruction of wildlife habitats, the overfishing of marine resources, the loss of species and the degradation of natural systems. By supporting local communities, the World Wildlife Fund works to restore and protect wildlife and their habitats –- from nature’s finest treasures, like the salmon in the Columbia River in the USA, to the critically endangered leatherback turtle in the waters of the Indian Ocean.

The World Wildlife Fund also works to help people make better choices and live a healthier life. This includes encouraging consumers to make more informed choices about the products they buy, to support programs that help people to be healthier, to live in cleaner and safer environments and to help improve the quality of life for the most vulnerable.

WHAT YOU CAN DO TO HELP:

WWF is committed to helping you make better choices when it comes to the fish you buy. That’s why the World Wildlife Fund’s “Fish & Meeresfrüchte” app helps you make the right choices by giving you information about the fish you can buy in your local market. The app gives you the most important information about each fish – like how it is harvested, where it is caught, how often it is sold, and how much it is worth.