WPAi Bonfire is a free iPhone app developed by Wilson Research Strategies LLC, falling under the Business & Productivity category. It serves as a comprehensive data management solution for organizations, integrating consumer data, models, and survey data into one easily accessible repository. The app features interactive dashboards that enable users to manipulate data, access available segments, purchase new models and segments in real-time, and export data for custom audiences.

Bonfire’s Arsenal offers an enhanced query builder, empowering users to create and customize segments using available data with "any/all" logic. This feature puts users in control, facilitating data updates, intelligence enrichment, and informed decision-making. Additionally, users can access additional models and audience segments from WPAi’s Data Dictionary in real time, harnessing three billion data points to their advantage.