WP Customer Reviews is a free WordPress plugin that lets you add a space on your site for customers to review your products. Whether it is consumers adapting to the features and goods of large companies or companies portraying themselves as an organization that tailors to the needs of us consumers, the relationship between companies and consumers is rather lopsided. A critical tool at the disposal of consumers is the review, be it a product or service. 

The review is a two-way street and should be treated as such. If you are an online company that intends to treat its customers with respect, considerations should be made for customers' ability to leave reviews. With CusRev's WP Customer Reviews, this typically cumbersome task is streamlined and all-encompassing. Similar plugins include Starfish Reviews and Site Reviews.

Earning happy customers

Customer Reviews by CusRev boasts more than 40,000 active installs, features 15 languages, and 884 five-star reviews out of 932. The plugin allows users to write, design, and publish customer review request emails that are fully customizable; reviews can even be completed within the body of the email. 

You can automate current or create new coupons that customers can utilize to incentivize customers to write reviews. All of these features are testable and require the writing of no code. 

Within your website, you can present customers with a user-friendly platform for publishing reviews; you can integrate a star or smiley face rating system and selectively moderate the reviews you receive. The latter is frowned upon by most communities.

Keeping loyal customers

There are reasons that this plugin has so many five-star reviews. This success is partly due to the simple referral program; this is where you turn repeat customers into loyalists; by encouraging them to spread your good word, they become linked to your site. This feature is expanded upon with the Trust Badges that reviewers can earn to display their credibility. 

The plugin even provides a reCAPTCHA to prevent spamming. However, there’s no verification of reviewers, and you can’t upload any product video reviews. 

Your customers have an opinion

Let your customers take on some marketing responsibilities. If you want to watch your customers come back, give them more than your product, give them a community. Build credibility by offering honest and quality goods or services and present a platform where people can sing your praises. The feedback will allow you to improve products or systems, and it will accumulate over time and thus carry more weight.