WOWOW Lab is a free Android app developed by WOWOW INC. that allows customers to experience new entertainment services before they are officially released. This app serves as a testing ground for new ideas, and user feedback is used to refine upcoming WOWOW entertainment releases.

As the first experiment, WOWOW Lab features a 360 Reality Audio player that creates a three-dimensional soundscape that immerses listeners in the music. The app offers exclusive access to music programs and other content that cannot be experienced anywhere else.

WOWOW Lab is a platform that allows WOWOW to explore and create new forms of entertainment using technology. The company is constantly searching for new ways to use technology, including video, audio, xR, IP, and ICT, to develop new content and services. WOWOW aims to become a leading entertainment company that focuses not only on broadcasting but also on delivering new and innovative services.