World On Demand is a NITV's Cloud Video Streaming Service that live streams Global Community Television Channels through the internet, similar to how TV channels are telecast through cable or dish. This service focuses on South Asian Live TV and On Demand Contents, serving communities such as Indian, Nepali, Bengali, Srilankan, Myanmar, Pakistani, Australian, Maldives, English, and many more.

With over 100 Live TV Channels from different communities, World On Demand brings popular channels like Sony Entertainment, Colors TV, Times Now, ET Now, Zoom, Australia Network, Fashion TV, Nepal TV, Maldives TV, and many more. As the first IPTV Network for the World Community based in Japan, NITV aims to expand its services to more communities in the future.

Subscribers can access the contents from their iPhone by logging in with their credentials. Existing subscribers who enjoy the content service using an IP set-top box can also use this app on their iPhone to access the same content. However, please note that some contents may be limited to Set Top Box Users and may not be available for iPhone/Tablet users.

World On Demand offers various packages starting from $7 USD per month, with a free set-top box provided for every 1-year subscription on the Premium pack.