In the game '我的亿万富翁之路 - 银行经营模拟器', players take on the role of managing a small bank with the aim of transforming it into a large financial institution. The gameplay involves a series of strategic decisions, including fundraising, product design, customer service, and market expansion. Players must optimize asset management, handle loans and deposits, and innovate financial products to attract a growing customer base.

As players progress, they can expand their operations by opening new branches and even entering international markets. The game includes specific goals such as improving customer satisfaction through gifts, increasing market share, and achieving revenue targets. By integrating effective resource management with precise market analysis, players can ensure their bank stands out in a competitive environment, ultimately aiming to build a reputable financial giant.