WiSaw What I Saw Today is an iPhone application that offers incognito photo and short video sharing with an emphasis on anonymous posting. Users can engage with content posted by others nearby without the need for registration or sign-in processes. This app focuses on minimalistic social sharing, ensuring relevance by displaying content that matters in the user's current time and location. Users can easily curate the feed by deleting unwanted content to enhance the overall quality for everyone.

The app is designed around three core principles: extreme simplicity with only two screens, absolute privacy by not requiring any personal information from users, and complete transparency in terms of data collection and content moderation. WiSaw What I Saw Today promotes user empowerment through community-driven content management and emphasizes transparency by making all collected data public and accessible.