Willow is a lifestyle application designed specifically for health and fitness, offering a robust support system for pumping, feeding, and postpartum care. It is compatible with Willow 3.0, Willow 360, and Willow Go pumps, allowing users to control their pumping sessions seamlessly through their iPhone or Apple Watch. Key features include starting and stopping sessions, adjusting suction levels, and tracking milk output, enabling users to manage their pumping experience with ease.

In addition to pump control, Willow provides access to a rich library of expert-backed articles and videos covering various topics related to breastfeeding and postpartum care. Users can also book personalized virtual sessions with lactation consultants and other health professionals, ensuring they receive tailored guidance. This comprehensive approach makes Willow an invaluable tool for new parents navigating the challenges of breastfeeding and pumping.