WhatToWrap is a free iPhone app developed by John Heilman, falling under the Social & Communication category with a focus on social networking. This app allows users to create online wish lists and shopping lists, mark off purchased items for family and friends, and add gift suggestions to their loved ones' lists. Additionally, users can organize Pollyanna events during the holidays and exchange messages with their family and friends seamlessly.

With WhatToWrap, users can efficiently manage their gift-giving activities and stay connected with their loved ones through a convenient and user-friendly platform. This app simplifies the process of tracking gifts and sharing ideas, making it a valuable tool for those who enjoy thoughtful and organized gift-giving.