WhatColors is a free Android application designed to help users identify their ideal color palettes based on their skin tone, hair, and eye color. By using advanced AI technology, it provides instant seasonal color analysis, offering insights into undertones and recommending suitable shades for clothing and hair. Users can scan their faces, hair, and outfits to find the colors that complement their appearance best, making it a valuable tool for anyone looking to enhance their style.

The app features various tools including an outfit builder, mood boards for planning looks, and closet organization capabilities. Users can save and tag items, curate their favorite pieces, and receive style tips on flattering neutrals, metals, and makeup. The premium version offers additional features such as unlimited scans and advanced styling tools, catering to both casual shoppers and professional stylists.