Wa Conversa is a free CRM add-on designed for WhatsApp Web, aimed at enhancing the management of chats and optimizing business interactions. It offers several innovative features that enable users to gain better control over their leads and improve client prospecting. Key functionalities include mass messaging capabilities, customizable tabs for important contacts, and a Kanban view for organizing leads.

The tool also allows sending messages to unsaved numbers, adding personalized notes for each contact, and setting reminders for follow-ups. Users can schedule meetings through Google Calendar, configure simple reminders with notifications, and utilize a library of quick responses for efficient communication. Wa Conversa supports multiple languages and emphasizes security, having passed a Google Chrome security audit and performing all operations locally without using a database.