The WELEDA Official App is a free lifestyle application designed for iPhone users, focusing on health and fitness. It offers members exclusive features such as free shipping on purchases over 4,400 yen, valuable coupons, and a point collection system that allows users to earn points with every in-store purchase. Users can also check recommended products tailored to seasonal needs and specific concerns, and easily search for items by category or purpose.

Additional functionalities include the ability to book salon treatments directly through the app, GPS-enabled store locator for nearby WELEDA shops, and seamless access to the online store where points can also be accumulated. The app provides informative content such as care tutorials and articles from therapists, ensuring a comprehensive wellness experience. Users can manage their favorites and receive notifications about special offers, making this app a valuable tool for health-conscious consumers.